DIGITAL ADVERTISEMENT
ASSISTANT DIRECTOR
CLIENT : ICICI LOMBARD
CAMPAIGN : SOCHO MAN
As an assistant director I was responsible for storyboarding, shot division and logging shoot files,
checking for continuity under the direction of Yash Danak, Group Head (Video), WATConsult.
Apart from this, ICICI also produced 10sec thumbstoppers for which
I conceptualized 5 ideas for the same that were included in the client deck.
